Free keyword tool
These are the basic metrics that a keyword research tool should offer when researching keywords.
1. Search Volume:
This metric helps you determine how many people are searching for a particular keyword or phrase each month. Knowing the search volume of keywords will help you decide which ones to target in your SEO and PPC campaigns.
2. Competition Level:
A quality keyword should have low competition level so that it’s easier to rank higher on SERPs (search engine results pages). You can use tools like Google Adwords Keyword Planner, SEMrush, or Moz Keyword Explorer to find out the competition level of any given keyword
3. CPC (Cost Per Click):
When looking at potential keywords, it’s important to consider their cost per click (CPC). The higher the CPC, the more expensive it is to bid on that specific term in an ad campaign – this could impact your budget if you plan to use paid advertising strategies such as Google Ads or Facebook Ads.
4. Relevance:.
Quality keywords should be relevant and related to what your business does and offers – this ensures that visitors who land on your website after clicking through from a search engine result page are actually interested in what they see when they arrive at your site rather than being disappointed by irrelevant content that has no connection with their query/interests etc.